A Tale of Timeless Luxury: The Powells Journey
Embark on a journey through the history of Powells Jewellery, where our brand has evolved into a realm of unrivalled elegance and beauty. From our humble beginnings in the 1960s to our expansion into multiple Chester-based stores, our story is one of remarkable achievements and a deep commitment to luxurious craftsmanship.
A Spark of Brilliance
It all started in 1967 when David and Joan Powell established their first shop in the charming Welsh seaside town of Rhyl. With unparalleled vision and dedication, they transformed an old bank building into a family jeweller that quickly became a beloved destination for locals and tourists seeking exquisite treasures.
Driven by their passion for creating exceptional experiences, Joan and David ventured to Prestatyn, where they opened their second shop on the prestigious High Street. Here, they continued to enchant customers with their impeccable service and craftsmanship.
A Legacy Shaped
Greg Powell, son of Joan and David, with a passion for gemmology, joined the family business at the age of 16. Balancing his work at the Prestatyn shop with his gemmology studies at Liverpool's renowned night school, Greg honed his skills and earned his place as a certified Fellow of the Gemmological Association of Great Britain (FGA).
The Third Generation
In a timeless tradition of passing down craftsmanship and expertise, Will Powell, Greg's son, joined the family business. Together, they embraced their heritage, breathing new life into the art of fine jewellery.
A Grand Arrival
Greg and Will's dream materialized in 2002 with the opening of their independent shop located in the heart of Chester's historic Rows. Occupying the former premises of G J H Browns, a renowned jewellery establishment since 1878, Powells Jewellery carried forward the legacy of discovery and exquisite design.
A Modern Masterpiece
Building on their commitment to offering a comprehensive selection of fine jewellery, Greg and Will unveiled a second shop just around the corner from Powells Vintage Jewellery. This modern haven showcased contemporary designs, perfectly complementing its sister shop's vintage treasures.
A Legacy Revived
In a pivotal moment, Powells Jewellery acquired Chester's oldest and iconic jewellers, Lowe & Sons, in 2018. Breathing new life into this beloved establishment, we lovingly restored its heritage and reopened its doors, ushering in a new era. Our exquisite antique fine jewellery became the centrepiece of this transformed space, captivating discerning connoisseurs from near and far.
Today, Lowe & Sons stands as a beacon of timeless luxury, preserving the artistry and heritage that defines the brand. From the exquisite silverware to the in-store heritage museum, we pay homage to the past while curating a collection that resonates with the refined tastes of the present.
A New Chapter Unfolds
In this new chapter of our journey, Powells Jewellery has undergone a remarkable transformation, breathing new life into our brand and bringing together the best of our vintage and contemporary fine jewellery under one name. With a vision to harmonize the old and the new, we have now received planing permission to curate a space where the allure of the past intertwines seamlessly with the brilliance of the present.
In early 2024, step into our reimagined Chester store, and you'll find a captivating fusion of vintage and modern sophistication. Every corner has been thoughtfully designed to create an ambiance that celebrates the rich heritage of our vintage pieces, while embracing the contemporary allure of our modern creations. Our new store will serve as a captivating haven, where old and new coexist in perfect harmony.
The carefully curated collection at Powells Jewellery invites you to embark on a journey that transcends time. Explore the treasures of yesteryears, adorned with the enchantment of vintage craftsmanship. Delight in the allure of Art Deco designs, the retro glamour of the mid-20th century, and the nostalgic charm of bygone eras. Simultaneously, immerse yourself in the world of contemporary luxury, where sleek lines, innovative designs, and exquisite materials define the essence of modern elegance. Experience the transformative power of jewellery that tells a story, connects generations, and becomes a cherished legacy. Powells Jewellery is honoured to be part of your journey, bringing old and new together in perfect harmony, as we continue to celebrate the timeless allure of fine jewellery.